21 Jan 2019
By Prachi Satardekar
What is brand management?

What is brand management?

What is brand management ? When you listen to the word ‘brand’ what comes in your mind? A company logo that your liked, a product or service that you remember, an adjective attached to company and many more things that you hear or see. But do you know what brand actually is? According to Wikipedia a 'brand' is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. I can understand it’s too heavy and a big word to digest, but we can’t ignore it anymore. Brands are widely used…
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18 Jan 2019
By Prachi Satardekar
Importance of Social Media

Importance of Social Media

Importance of Social Media in today's world You must have heard about social media million times in your circle, but have you thought about the importance of Social Media. Well, quite a few people do and the rest are busily engrossed in them. There is nothing wrong in using social media, but it is important to understand the medium and make purposeful use of it. Let’s first know the term 'Social Media'. It is a computer-based technology that promotes the sharing of ideas and information along with the building of virtual networks and communities. Social media needs internet for its…
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