What is brand management?
What is brand management ? When you listen to the word ‘brand’ what comes in your mind? A company logo that your liked, a product or service that you remember, an adjective attached to company and many more things that you hear or see. But do you know what brand actually is? According to Wikipedia a 'brand' is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. I can understand it’s too heavy and a big word to digest, but we can’t ignore it anymore. Brands are widely used…